MAGIC PERSPECTIVE TODAY

By : Gangga Mascoditos

Here are some of the analysis and perspective on the world of magic at this time. Along the development era and globalization in the world of magic, here are some things that should be observed :

• So easy in getting materials and magic tricks. Aside from the coming of a magic shop outlet and online, as well as the sale of cheap lecture video (piracy) and FREE video links on youtube that exposes secrets of magic. 
• New era, generation change, different magician but the same tricks. (Some of them).
• Capitalism. Or in other words is too often exposed so the exclusivity greatly decreased drastically.
• Tricks will always hijacked sooner or later. So much to think many times if you want to buy a magic tool.
• Damaged by a magician who uses "Stooge" and "Camera Tricks". Although their reason is "we play it for the layman, not playing for a magician". But after a long time the audience is getting good at assessing realistically.
• Many new comers magician which can cause a variety of competition, new communities competing, and unfair business competition.
• Globalization of technology including social media can cause too freely of expression and publishing. We can compare with the old era when there were only Harry Houdini or David Copperfield.

Some of the things that I will reveal below is a general overview that I review the magic world of SWOT analysis (Strength, Weakness, Opportunity, and Threat) :

STRENGTH

• Lots of media-both electronic and print media are starting to expose a lot about the art world of magic. 
• Sources of magic science which is very easily available and searchable at stores like magic (magic shop), internet magic shop online, free tutorials available on www.youtube.com, vcd / dvd magic lecture are sold cheap in the market, the shops / magic shop with magic tools prices are very affordable and competitive. Similarly, magic books that began to appear in droves at bookstores. There is also a different book but it is almost something like the same, some are good, some tricks that are not applicable (not effective in practice).
• Some new magics and the emergence of new things from these sources are constantly updated every day. 
• Art of magic which is basically (in general) is very easy to learn than most of the difficulty level like music, dance, theater, and others. Magic art nowadays do not have to be good at sleight of hand technique despite the fact that it is also important because many of the tools of magic effect facilitated by using a gimmick (covert tools to create a magic effect).
• The number of a new talented magicians and a magician communities.
• The emergence of types of professions like illusionist vary greatly, cardician, escapologist, mentalist, hypnotist, close up magician, and others with a different character. 
• It's getting frequent holding of magic arts competitions in various cities are frequent in a year could be more than 2-3 times even more so it's a momentum of emergence of a new talent. 
• A basic motivation for the magicians, hobbiest, and laymen lovers of magic and the magic that learning can be fun juggling the people around him, or the people he cared about making a general assumption that a person who knows how to play magic that is special people and is considered an advantage (in a good way) when they were only a mere TRICKS and very easy to learn because in this case only with the art of magic we be able to make a surprise (surprise art).

WEAKNESS

• Generally events in the media as on television yet many breakthroughs that issued a new event concept. The average is "copy-paste" of television shows overseas like street magic, talent searching show, gags, jokes, and others. 
• In general, at events or entertainment events, magic is still much to be positioned "direct object" or not the event is eagerly awaited (aka just passing through).
• Each did a show with the same audience, the tricks presented by the magician must be different than the previous because otherwise people will get bored with the magicians.
• Appreciation of the general public to the art "entertainment" magic is still not maximized because many are generally still see the side show even booing. 
• Competition among magicians are increasingly stringent and sometimes even rivalry between magicians themselves are sometimes less healthy because of mutual fear rivaled. 
• There is still a certain magician who has the chance to appear in the media despite the fact that many well magician who has more ideas and better creativity just have not had the opportunity or not enough connections to achieve it. 
• Professional magician who claimed to always be creative and give new things in the show and consequently for magicians was getting a lot of new magic variants / new creations appear so finally the magician was confused even when will the show you want to play the trick like what also confused myself until sometimes experience heavy saturation. For those who are not creative magician will automatically shut itself down slowly.

THREAT

Why Threat or menace once I discussed before Opportunity or chance, because I do not want after you read this article you focus on just the threat and ignore the odds are they will block while reducing your creativity and love of the art of magic. Among other threats, especially for professionals :

• The emergence of video tutorials and learn free magic on television and the internet (www.youtube.com) that circulate in the wider community such as for example done by The Masked Magician on "The Biggest Secrets Finally Revealed" which reveal the secrets of the performing legerdemain art world class and should be forced to leave the professional magic techniques that except pack it into a better performance and the techniques used better. 
• Increasing number of a new magicians with compete skill unless you have some advantages compared to the other, for example you can be creative in creating or developing new magic, or skills are also what you have that other people rarely get to do.
• To be able to create or find new things in packaging performance requires more energy, thought, time, might even cost, and sacrifice more. Examples of new things / development-development that I do : ONE HAND MATRIX COIN, PERFECT DREAM, SONG TELEPATHY.
• The emergence of magic stores and online magic shop with competing prices, supposing the common people easily get the tools that magic in magic shop magic shop or online at a very affordable price. 
• As required to always provide something new then type legerdemain should be held so that it took a lot of sacrifice for the cost it takes to buy / make magic tools, therefore it can be said that the great magician and tight capital will still be superior compared to (sorry) who did not have too much capital.

OPPORTUNITIES 

Before discussing the opportunities that exist, we need to understand first is the basic motivations that we must be fully aware when we love or want to further develop the art of magic, namely : make money, self branded, or just for hobby and pleasure. 

Make Money 

If you have the motivation to look for money or income in magic then a few things that you can possibly do for example :

• Sell magic tools : Many people (magic lovers) who want to find magic props but do not know where to go to buy magic tools so this could be a business opportunity to selling a magic tool.
• Apply to entertainment venues, shopping malls, and restaurants : Many entertainment venues, shopping malls, restaurants that have not been touched by the magic of entertainment so it is still possible to apply the concept of cooperation or work in such places as to tablehopping, stage magic, and others.
• Create a concept of a new TV show : For those who have connections in the television broadcasting and sponsorship, you can propose a new concept that has never existed before (if necessary abroad who have not been there too) is important fit your taste and character of the market. But REMEMBER, be careful in the form of cooperation (MOU). Be careful not to be harmed in the form of cooperation or your brilliant concept not to copied outright. As far as possible each upholds the values ​​of honesty and respect as outlined in the "black and white writting".

Self Branded
 

If you have the motivation to look for self branded, below are some suggestions you can do:

• Make yourself another character than others.
• Create original works of new and something good.
• Publication to the media.
• Doing promo show.

Hobbies and pleasure 

If you perform magic just for a hobby and pleasure then join communities to magic, sharing with fellow hobby to another through the forums. After that, try to find what you need on the internet.